The Treehouse Social Media Management

This page outlines a custom social media setup, scope of work, pricing, and working term proposal for The Treehouse, focused on building, positioning, and growing its presence from the ground up.

Proposal ~ Scope ~ Platforms ~ Terms

Scope of Work

Depending on the plan selected, work may include:

  • Social media strategy and positioning

  • Account setup and optimization

  • Content direction and planning

  • Caption writing and content frameworks

  • Growth and engagement strategy

  • Community engagement guidance or execution

  • Performance review and ongoing optimization

  • Full platform management where applicable

Exact deliverables are defined by the selected plan, 3 of which are shared below to choose from. 

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Platforms Covered

Primary platforms

  • Instagram

  • TikTok

  • Facebook

  • YouTube

  • Threads

Optional platforms

  • Substack

  • Any other relevant platforms as needed

Platform focus and priority can be adjusted based on goals.

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Communication and Workflow

  • Primary communication via Slack

  • Slack channels for every area of focus

  • Clear monthly priorities and objectives

  • Ongoing feedback loop

  • Monthly review and optimization

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Contract Term and Renewal

  • Initial term: 3 months from the agreed start date

  • After the initial 3 months: The agreement automatically renews on a rolling monthly basis

  • Cancellation: Either party may cancel with 30 days’ written notice before the next monthly renewal date

  • If notice is not given within this window, the agreement renews for the next month

  • Plan changes: Plan fixed for the initial 3 months. After this period, the plan can be changed on a rolling monthly basis with 30 days’ written notice

This structure allows time to properly set foundations, drive momentum, and work easily on a continuous basis.

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Payment Terms

  • Monthly billing

  • Payment due in advance of each month

  • The first payment confirms the start of the 3-month initial term

Plans ~ Offerings ~ Pricing ~ Services

Lite Plan

$600/month

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This plan provides clear structure and actionable guidance to get and keep The Treehouse social media platforms moving in the right direction, with strategies designed for scalable, maintainable growth.

Includes:

  • Ongoing audits of current social channels

  • Platform optimization (bios, links, positioning)

  • Platform-specific strategy tailored to The Treehouse audience

  • Caption frameworks and hashtag guidance
  • Content pillars and formats for each platform

  • Weekly posting schedule guidance

  • Founder-led content advice

Focus: Deliver expert guidance, build a solid strategic foundation, provide frameworks and guidance, and keep growth consistent and scalable.

Core Plan

$1200/month

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This plan combines strategy with hands-on support, taking much of the content and execution off your plate while ensuring content, growth, and engagement are aligned with the brand vision.

Includes:

  • Everything in Lite

  • Full weekly content planning and calendar

  • Done-for-you captions and keyword research

  • Content concepts mapped per platform

  • Scheduling and posting guidance

  • Engagement tips and community growth guidance

  • Audience targeting strategies
  • Performance reviews and optimization

  • Alignment of founder-led content with brand voice

Focus: Execute content and growth strategies consistently, keeping social channels active, engaging, and expanding audience reach while keeping your workload low.

Pro Plan

$1400/month (Originally $1800/month)

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This plan provides full social media management, handling everything from content creation to posting, community engagement, and cross-platform growth strategy, taking all the workload off you.

Includes:

  • Everything in Core

  • Full management of all social platforms

  • Active posting and ongoing platform management

  • Community engagement and comment management

  • Content creation

  • Creative and visual guidance

  • Ideation, execution, and optimization across all platforms

  • Brand messaging refinement and alignment

  • Cross-platform growth strategy with social-to-community funnels

  • Growth tracking and insights with ongoing optimization

Purpose: Full-service management to drive continuous growth, engagement, and brand development across all platforms, allowing you to focus entirely on bigger-picture priorities