The Treehouse Social Media Management
This page outlines a custom social media setup, scope of work, pricing, and working term proposal for The Treehouse, focused on building, positioning, and growing its presence from the ground up.
Scope of Work
Depending on the plan selected, work may include:
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Social media strategy and positioning
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Account setup and optimization
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Content direction and planning
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Caption writing and content frameworks
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Growth and engagement strategy
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Community engagement guidance or execution
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Performance review and ongoing optimization
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Full platform management where applicable
Exact deliverables are defined by the selected plan, 3 of which are shared below to choose from.
Platforms Covered
Primary platforms
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Instagram
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TikTok
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Facebook
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YouTube
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Threads
Optional platforms
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Substack
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Any other relevant platforms as needed
Platform focus and priority can be adjusted based on goals.
Communication and Workflow
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Primary communication via Slack
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Slack channels for every area of focus
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Clear monthly priorities and objectives
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Ongoing feedback loop
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Monthly review and optimization
Contract Term and Renewal
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Initial term: 3 months from the agreed start date
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After the initial 3 months: The agreement automatically renews on a rolling monthly basis
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Cancellation: Either party may cancel with 30 days’ written notice before the next monthly renewal date
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If notice is not given within this window, the agreement renews for the next month
- Plan changes: Plan fixed for the initial 3 months. After this period, the plan can be changed on a rolling monthly basis with 30 days’ written notice
This structure allows time to properly set foundations, drive momentum, and work easily on a continuous basis.
Payment Terms
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Monthly billing
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Payment due in advance of each month
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The first payment confirms the start of the 3-month initial term
Lite Plan
$600/month
This plan provides clear structure and actionable guidance to get and keep The Treehouse social media platforms moving in the right direction, with strategies designed for scalable, maintainable growth.
Includes:
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Ongoing audits of current social channels
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Platform optimization (bios, links, positioning)
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Platform-specific strategy tailored to The Treehouse audience
- Caption frameworks and hashtag guidance
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Content pillars and formats for each platform
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Weekly posting schedule guidance
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Founder-led content advice
Focus: Deliver expert guidance, build a solid strategic foundation, provide frameworks and guidance, and keep growth consistent and scalable.
Core Plan
$1200/month
This plan combines strategy with hands-on support, taking much of the content and execution off your plate while ensuring content, growth, and engagement are aligned with the brand vision.
Includes:
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Everything in Lite
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Full weekly content planning and calendar
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Done-for-you captions and keyword research
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Content concepts mapped per platform
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Scheduling and posting guidance
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Engagement tips and community growth guidance
- Audience targeting strategies
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Performance reviews and optimization
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Alignment of founder-led content with brand voice
Focus: Execute content and growth strategies consistently, keeping social channels active, engaging, and expanding audience reach while keeping your workload low.
Pro Plan
$1400/month (Originally $1800/month)
This plan provides full social media management, handling everything from content creation to posting, community engagement, and cross-platform growth strategy, taking all the workload off you.
Includes:
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Everything in Core
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Full management of all social platforms
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Active posting and ongoing platform management
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Community engagement and comment management
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Content creation
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Creative and visual guidance
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Ideation, execution, and optimization across all platforms
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Brand messaging refinement and alignment
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Cross-platform growth strategy with social-to-community funnels
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Growth tracking and insights with ongoing optimization
Purpose: Full-service management to drive continuous growth, engagement, and brand development across all platforms, allowing you to focus entirely on bigger-picture priorities